Arts Thread

My project called Flexible Visual Systems in Constructivism, formed part of my third-year major. The brief for this project was to explore an area of interest that would evidence a wide range of secondary textual and visual research through a wide selection of credible sources. Copious amounts of research into the history of Russian Constructivism, allowed me to adopt a constructivist mindset to explore layout and composition through grid systems in modularity and how this is communicated in graphic design. My research lead me to further develop ideas by exploring the work of designers such as Karl Gerstner, Karl Martens and Martin Lorenz; turning my research into final design artefacts that visually show how Russian constructivism can be transformed into a visual identity that is fully flexible as a visual system. Expression through rigorous iterations became an important part of my understanding of how visual identities can be formed into a flexible response. Using different print medium methods through screen printing and lino print, allowed me to adapt my ideas further visually and show how I can create such artefacts that will best communicate towards my target audience.