University of Chester
Graduates: 2023
Specialisms: Interior Design / Interior Architecture / Graphic Design
My location: Chester, United Kingdom
First Name: Ellie
Last Name: Grainger
University / College: University of Chester
Course / Program: Interior Design BA (Hons)
Graduates: 2023
Specialisms: Interior Design / Interior Architecture / Graphic Design
My Location: Chester, United Kingdom
The Alter.e concept store integrates digital innovations and multiversal design to help consumers explore their favourite fragrances beyond the bounds of reality. The customer journey includes testing and refill stations, surreal seasonal exhibitions, and immersive experience bubbles. These bubbles allow consumers to explore virtual environments that embody the essence of each Alter.e fragrance. As they explore, they will be surrounded by a fragrant mist, enhancing their experience. Consumers can receive personal recommendations with store assistance powered by artificial intelligence and use a payment system that eliminates the need to wait in line. The interior scheme draws inspiration from the liquid form of perfume and its interaction with air inside its glass container. The relationship between the air pockets and liquid inspires a physical environment where solid and void present an intriguing path for customers to follow and discover. Materials include glass, steel, resin, pink clay, pink velvet, and vibrant indoor plants.