Arts Thread has partnered with Pentland Group plc and The Churchill Centre as the platform for this competition. Our special Competition partner for the third time is Champagne Pol Roger .
Prize: First prize £1000, Second Prize £750, Third Prize £500. The First Prize winner will receive their design made up on a Pol Roger Magnum & will enjoy an exclusive tour of the Pol Roger vineyard in Epernay, France.
All three winners will be considered for work experience at Pentland headquarters in London. Pentland are Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, Ellesse, Boxfresh, SeaVees, KangaROOS and Red or Dead +++
Sir Winston Churchill was Pol Roger’s most illustrious devotee and customer. Churchill’s relationship with Pol Roger dates back to 1944, although he had been a loyal customer as far back as 1908. At a luncheon given by the British ambassador to France after the liberation of Paris, Churchill met the charming and captivating Odette Pol-Roger and so began a friendship which lasted until Sir Winston’s death in 1965. Pol Roger was not just any champagne to Churchill, it was a drink that embodied the style and spirit with which he lived by: robust, mature and long-lived.
2024 marks 150 years since Churchill’s birth and 175 Years of Champagne Pol Roger. To celebrate this historic year, we would like you to design a sustainable solution for the Pol Roger Brut Vintage gift packaging that embodies this remarkable friendship.
ENTRY REQUIREMENTS
Who can Enter
Location: International - from any country.
Experience/age : Open to anyone over 18 who is studying or graduated from an Arts & Design course within the last three years - any course from fine art and illustration, to fashion and textiles, graphic design etc.
How to Enter
Already got an ARTS THREAD portfolio? To enter, simply log into your account , upload your design as a new project and choose the Pentland Churchill Champagne Pol Roger Conscious Case Competition from the competition dropdown options.
New to ARTS THREAD? To enter, register to create an ARTS THREAD account and go to your email and click on the activation link sent to your email Inbox. Then log into your account, upload your project and choose the Pentland Churchill Champagne Pol Roger Conscious Case Competition from the competition dropdown options.
Please ensure you have read the Terms & Conditions for the The Pentland Churchill Champagne Pol Roger Conscious Case Competition
ENTRY: free to apply
DEADLINE TO APPLY: February 29 2024 Midnight GMT
THE PRIZES
First prize £1000, Second Prize £750, Third Prize £500. The First Prize winner will receive their design made up on a Pol Roger Magnum + a number of the winning design will be made up and available for sale as a Pol Roger limited edition in selected venues + the design will be displayed as commemorative pieces at selected venues + an expenses-paid exclusive tour of the Pol Roger vineyard in Epernay, France. All three winners will be considered for work experience at Pentland headquarters in London.
THE BRIEF
2024 marks 150 years since Churchill’s birth and 175 Years of Champagne Pol Roger. To celebrate this historic year, we would like you to design a sustainable solution for the Pol Roger Brut Vintage gift packaging that embodies this remarkable friendship.
Download the Measurements of the Champagne Bottle *
*Measurements of the Champagne Bottle are: 8.5cm width x 32cm height, Circumference 28.5cm @ widest part
You can create the work in any media as long as it can be submitted to and viewed on the Arts Thread site.
BACKGROUND
On 8 May 1945 Winston Churchill stood on a Whitehall balcony and addressed the excited crowd below. “In all our long history,” he said, “we have never seen a greater day than this.” Churchill had fought extreme fascism and won – the day was his. 70 years later, he is still widely regarded as one of the greatest Britons of all time. His prowess is not just cemented in his political achievements but also in his truly inspirational character, eloquence, wit and style. His force of will, unwavering self belief and creative thinking secured his name in history and his influence still reverberates across many industries today.
JUDGING CRITERIA - WHAT ARE WE LOOKING FOR?
INSIGHT: Churchill’s brilliance was in his ability to approach a multitude of tasks with interest and enthusiasm. From journalism to bricklaying, art to orating. Does your design embody the rich breadth of interest and excitement that surrounded Churchill’s life and endeavours? Does it breathe new sustainable life into the commemoration of such a vibrant character in a way that is modern and insightful with a nod to the past and a look to the present?
COMMUNICATION : ‘If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time - a tremendous whack.’ Churchill commanded attention, spoke with authority, was always forward thinking and left his audiences in no doubt of his point. Is your design clear and easy to understand? Is it able to communicate its sustainable message directly and with force? Think about the compatibility — materiality, potential environmental and/or ecological impact.
COMMERCIAL APPEAL: As well as paying tribute to one of the great leaders of our time, your design must also hold commercial value. Pol Roger’s strong brand heritage can be utilised to increase interest. Does it appeal to a wider audience? How can your design cater to the current Pol Roger customer as well as generate new interest?
WHAT HAPPENS AFTER SUBMISSION?
- The judging panel will create a shortlist of entries and contact the finalists to arrange personal presentations of their original designs.
- Short-listed entrants will have their work judged by Pol Roger and a panel of designated patrons and members of Pentland and the International Churchill Society.
