Craft industry specialist Jacqui Rudd shares the importance of discovering your founder story and telling it!
Visibility as a founder is more important than ever before. Founders start-up stories are the edge they have over the big brands, to stand out, be unique and still appear human, which can help them gain customers trust faster. So you could call founder-led stories, the unfair advantage that the big name brands just can’t compete with.
A brand’s narrative can set a company apart in a competitive sector, especially in the retail market, and big brands have lost the trust of the consumer. Consumers care about the materials used to make their products, how it’s made, how sustainable it is, the founders and the mission of the business. Because big brands are built for scale and efficiency they are not or good at change which is why they can’t compete.
A good story will make consumers feel something and begin to connect to you and your brand, it allows you to emphasise your passion for your products and why their customers should feel the same. If you can discover your brand’s story, be authentic and tell it, you have an advantage and should implement it into your marketing and growth strategy.
Listen to this podcast by The Lifestyle Edit on Why Not Being Visible As A Founder Is Hurting Your Growth
Read more of our ARTS THREAD Business Start up Guides.
About the author
Jacqui Rudd is a craft industry specialist supporting maker entrepreneurs, with a masters degree in culture industry and digital editor at ARTS THREAD.
Visibility as a founder is more important than ever before. Founders start-up stories are the edge they have over the big brands, to stand out, be unique and still appear human, which can help them gain customers trust faster. So you could call founder-led stories, the unfair advantage that the big name brands just can’t compete with.
The Unfair Advantage
A brand’s narrative can set a company apart in a competitive sector, especially in the retail market, and big brands have lost the trust of the consumer. Consumers care about the materials used to make their products, how it’s made, how sustainable it is, the founders and the mission of the business. Because big brands are built for scale and efficiency they are not or good at change which is why they can’t compete.
A good story will make consumers feel something and begin to connect to you and your brand, it allows you to emphasise your passion for your products and why their customers should feel the same. If you can discover your brand’s story, be authentic and tell it, you have an advantage and should implement it into your marketing and growth strategy.
Tips on discovering and telling your story
- Be authentic and tell the truth.
- Share your values, especially ones that match your target customers.
- Be different, storytelling can set you apart from the competition.
- Spread your brands' message on your platform through social media, website and externally in the media.
- Don’t market yourself, just keep telling people your story and stay interesting.
- Choose powerful mediums for your storytelling, such as speaking opportunities, on panels or talks at events or on podcasts.
Listen to this podcast by The Lifestyle Edit on Why Not Being Visible As A Founder Is Hurting Your Growth
Read more of our ARTS THREAD Business Start up Guides.
About the author
Jacqui Rudd is a craft industry specialist supporting maker entrepreneurs, with a masters degree in culture industry and digital editor at ARTS THREAD.