MADA Monash University
Specialisms: Graphic Design / Marketing / Packaging / Animation
Location: Melbourne, Australia
First Name: Rachel
Last Name: Reyes
Specialisms: Graphic Design / Marketing / Packaging / Animation
Sectors:
My Location: Melbourne, Australia
University / College: MADA Monash University
Course / Program Title: Bachelor of communication design
My name is Rachel, and I am a multidisciplinary designer based in Melbourne/Naarm with an interest in everything communication design!
I love the intricate nature of design, as it possesses the ability to breathe life into ideas and shape the way people perceive, behave, and feel. Through my work, I aim to create meaningful and impactful designs that not only serve their functional purpose but also resonate with individuals on a deeper level.
My design proposal for the Pol Roger Brut Vintage gift packaging is a confluence of historical homage, artistic expression, and environmental responsibility. Featuring nuanced illustrations that honour Churchill's inspirational character and legacy on the outer packaging, and a unique cut-out that offers a glimpse into the world of Pol Roger, this design elegantly intertwines and celebrates their storied friendship. With a strong emphasis on sustainability, this design utilises premium recycled materials, transforming the packaging into a versatile, reusable bag perfect for carrying beverages, thereby greatly diminishing its ecological impact. This approach not only honours the past but also addresses the present need for eco-friendly practices. By leveraging Pol Roger's esteemed reputation, the design appeals to existing and new customers alike, seamlessly bridging past and present with a strong focus on environmental responsibility.