Winchester School of Art
Specialisms: Graphic Design / Typography / Printmaking
Location: London, United Kingdom
First Name: Duye
Last Name: Li
Specialisms: Graphic Design / Typography / Printmaking
Sectors:
My Location: London, United Kingdom
University / College: Winchester School of Art
Course / Program Title: Graphic Arts BA Hons
Current student in the V&A/RCA MA History of Design programme. Graduated with First-Class Honours in BA Graphic Arts (Graphic Design) from Winchester School of Art.
His academic interests encompass bilingual graphic design (English–Chinese), the history of Chinese typography, Bauhaus and Swiss Modernist graphic design, as well as the adaptation of traditional printmaking techniques within contemporary communication design.
As a Chinese graphic designer and typographer, I often work on bilingual designs involving Chinese and English. The structural differences between the two—English being alphabetic and phonetic, and Chinese being logographic and rooted in hieroglyphs—make typographic harmony challenging. While English typography benefits from well-developed theories and tools, many of these do not translate effectively to Chinese. This publication highlights key structural and aesthetic differences, explores why bilingual typography often falls short, and raises awareness of the challenges designers face in achieving visual balance and coherence across both languages.