Winchester School of Art
Graduates: 2025
Specialisms: Graphic Design / Typography / Printmaking
My location: London, United Kingdom
First Name: Duye
Last Name: Li
University / College: Winchester School of Art
Course / Program: Graphic Arts BA Hons
Graduates: 2025
Specialisms: Graphic Design / Typography / Printmaking
My Location: London, United Kingdom
As a Chinese graphic designer and typographer, I often work on bilingual designs involving Chinese and English. The structural differences between the two—English being alphabetic and phonetic, and Chinese being logographic and rooted in hieroglyphs—make typographic harmony challenging. While English typography benefits from well-developed theories and tools, many of these do not translate effectively to Chinese. This publication highlights key structural and aesthetic differences, explores why bilingual typography often falls short, and raises awareness of the challenges designers face in achieving visual balance and coherence across both languages.