Roni Sasson
Industrial Design BDes
Bezalel Academy of Arts and Design Jerusalem
Graduates: 2024
Specialisms: Industrial Design / Sustainable Design / Material Innovation
My location: Jerusalem, Israel
Roni Sasson
First Name: Roni
Last Name: Sasson
University / College: Bezalel Academy of Arts and Design Jerusalem
Course / Program: Industrial Design BDes
Graduates: 2024
Specialisms: Industrial Design / Sustainable Design / Material Innovation
My Location: Jerusalem, Israel
About
Hello, my name is Roni, and I had planned to be an economist with a year of experience, but fortunately, I retired in the middle of my degree and decided to pursue my passion and study design. I knew I had made the right decision when my supervisor told me at the final project ceremony that I am a designer with a creative approach devoid of inhibitions and preconceived beliefs about how things operate today.I am a person who avoids insoluble problems, enjoys turning 'no' into 'yes', and can be both patient and short-tempered.As an industrial designer, I strive to mediate not only between the user and the product, but also between the user and their environment. My role is to create products with lower carbon footprints by changing consumption concepts, techniques, and production materials.My mother, a shopaholic, is my source of inspiration. While some children grow up playing with balls, I grew up surrounded by shoes, which had a significant impact on my final project.For my final project, I focused on natural latex as a sustainable design material, aiming to develop innovative processing methods that consider the entire product lifecycle to promote eco-friendly and aesthetically pleasing design.
Natural latex is produced directly from the rubber tree, making it a distinctly environmentally friendly material. The project explores tools and methods for processing natural latex, with the goal of offering a holistic design concept that makes beneficial use of materials, taking into account the object’s lifecycle and material reclamation. The material insights are exemplified in a line of shoes that showcases the processing methods developed for different applications in the structure of the sole, the upper, and the connection options. The approach to the research and development process was rooted in the desire to realize a sustainable vision in an industry that is overwhelmed with environmentally harmful materials and processes. This is reflected in the use of natural latex and other natural materials, in the avoidance of adhesives, and in a design that makes it possible to take the shoe apart and recycle it.
Competitions
