Sidhya Tikku
Communication Design BFA
Parsons School of Design
Specialisms: UX Design / Digital Design / Creative Direction
Location: New York, United States
Sidhya Tikku
First Name: Sidhya
Last Name: Tikku
Specialisms: UX Design / Digital Design / Creative Direction
Sectors:
My Location: New York, United States
University / College: Parsons School of Design
Course / Program Title: Communication Design BFA
About
I'm a Parsons School of Design graduate with a Communication Design degree and a Psychology minor and was also a student at Cornell Tech. My passion lies in crafting beautiful, user-centered solutions that tackle complex challenges. At Parsons and Cornell, I delved into courses like Product Development, Psychology, Typography, Quantum Computing, Interaction Design, and Leadership. This blend equips me to design with a deep understanding of human behavior and cutting-edge technology.
During my free time, I like to play guitar and produce some music. When it comes to sports, I play soccer, badminton, and you can catch me running in Central Park and Hudson River Park. I'm also a novice photographer and I love walking around New York City with my DSLR and film cameras that I "borrowed" from my dad. Thanks to college, I'm learning how to cook some decent and healthy food.
The Dashboard presents a summary of The New School’s Financial Data that allows users to interact with data visualizations in order to draw comparisons and make their own analysis about the university’s revenue, expenditure, salaries, assets, and liabilities. The main essence of The Dashboard is to employ storytelling and data visualization to make complex data accessible to people. My journey at Parsons has not been easy as the university was struggling with its finances due and the community was riddled with uncertainty. This project was created out of growing frustration amongst The New School community and the alleged disproportionate allocation of wages and funds. The idea was simple: solve a pain point that affects me and the community at large with the values this community has taught me: creativity, innovation, and a desire to challenge the status quo. The aim of my design thesis is to take the university’s complex financial data and present it to the Parsons community—primarily the students, parents, staff, and professors—in a clear and digestible format, with a focus on transparency and accessibility. The Dashboard is a simple tool that takes the financial data from the university’s filings to the IRS and visualizes it in a cohesive and accessible format using creative visualizations, graphs, and charts. The Dashboard provides users with customizable filters to make their own analysis of the university’s financial data during the 2018–2022 period and the users also have the option to export their findings. Ultimately, The Dashboard serves as a tool leveraging the principles of information design to enhance transparency and accountability within The New School community. The Dashboard is live, accessible around the world without any restrictions, and works well on mobile and low-bandwidth network. This project was built from scratch using HTML, CSS, JS, jquery, animejs, Tableau, Figma, Photoshop, and Excel. View Project Live at dashboard.sidhyatikku.com View Case Study at sidhyatikku.com/pages/dashboard.html View GitHub repo at github.com/sidhyatikku/dashboard
Competitions
