London College of Communication UAL
Graduates: 2023
Specialisms: Graphic Design / Interactive / Motion / Graphic Design
My location: Brighton, United Kingdom
First Name: Jamie
Last Name: Austen
University / College: London College of Communication UAL
Course / Program: BA Graphic Branding & Identity
Graduates: 2023
Specialisms: Graphic Design / Interactive / Motion / Graphic Design
My Location: Brighton, United Kingdom
Website: Click To See Website
My final major project was rebranding sixtydockroad, a London Docklands club. The identity fuses brutalist structure with the vibrancy of electronic music. The venue's intimate, low-ceiling spaces counterbalance the cold concrete, igniting the energy of electronic beats and radiant lighting. The typography draws from brutalism and the venue's beer factory history, whilst the core of the identity comes from a series of treated images that have been scanned and treated. The whole brand of sixty is repurposing, and this is shown through the venue itself, in its imagery, the way-finding system from West Silvertown station and the unused images from the identity being turned into motion for VJ loops.