Winchester school of art, university of southampton
Graduates: 2025
Specialisms: Graphic Design / Typography
My location: London, United Kingdom
First Name: Sophie
Last Name: Struthers
University / College: Winchester school of art, university of southampton
Course / Program: Graphic design
Graduates: 2025
Specialisms: Graphic Design / Typography
My Location: London, United Kingdom
Achieve diversity in all aspects of design: Historically, white men have dominated the design industry. Only recently, more women, members of the LGBTQIA+ community and people from different ethnic backgrounds have entered the field. The collective approach of a diverse design team brings diversity to the design process and outcomes, helping to reach broader audiences. Diversity within design involves reflecting a variety of personal experiences, backgrounds, skills and helps to achieve the goal of outcomes reaching broader audiences.This helps to create more inclusive designs facilitating effective communication with diverse communities. Aim: To communicate designers’ social responsibility to create visuals bringing attention to and educating audiences on current social issues. Achieving this recognises the importance of design being inclusive and diverse for everyone in society to feel valued and heard. Design: Extended the four-word phrase to reflect myh focus on inclusivity and diversity. Partical presentation of the letters communicates the impact of the phrase in erasing significant parts of a persons identity. The negative, but potentially unintended, consequence of the seemingly positive phrase, ‘I don’t see colour’, is highlighted by the typography and monochromatic colour scheme of my flag. These four simple words erase significant parts of a person’s identity.