My disseration "The Effects Of Shock In Advertising" as an art form.
The deliverables consist of 2 main teaser posters, a direct mail piece in the format of a forensic bag that includes two tickets to the film and various other goodies. The guerrilla marketing aspect of this project consists of re-enactment of the one of the famous scene.
Getting Real About Fakes is campaign that is aimed to make people aware of the criminals producing fake goods. The cmpaign constist of a website, 4 print posters & a sticker book send out.
Black Swan DNAD brief
My approach was to create a silk screen image of Natalie Portman as the Black Swan onto the surface of a mirror and smash it just as she did in the final scene as she reaches breaking point.
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